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GDC 2026 State of the Game Industry reveals impact of layoffs, generative AI, and more
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Over 2,300 respondents. 36% use generative AI at work (30% at studios vs 58% at publishing, support, marketing). 52% see negative impact (30% in 2025, 18% the year before), 7% positive. Uses: research or brainstorming 81%, daily tasks 47%, code assistance 47%, prototyping 35%. ChatGPT 74%.