# I built marshmallow castles in Google's new AI world generator Project Genie

*Source* · `src-techcrunch-2026-project-genie` · status: **n/a**

| field | value |
|---|---|
| kind | News |
| authors | Rebecca Bellan |
| venue | TechCrunch |
| date | 2026-01-29 |
| url | https://techcrunch.com/2026/01/29/i-built-marshmallow-castles-in-googles-new-ai-world-generator-project-genie |
| accessed | 2026-10-24 |

## Notes

Project Genie for US Google AI Ultra subscribers; Genie 3 plus Nano Banana Pro; 60 seconds of generation and navigation per world, which DeepMind's Shlomi Fruchter attributed to bringing it to more users given compute; characters walk through walls; controls sometimes unresponsive; copyrighted worlds refused.

## Backlinks (computed)

**cited by:** [Genie foundation world models](../technique/genie-world-models.md)

## Citation

Rebecca Bellan (2026-01-29). *I built marshmallow castles in Google's new AI world generator Project Genie*. TechCrunch https://techcrunch.com/2026/01/29/i-built-marshmallow-castles-in-googles-new-ai-world-generator-project-genie

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Provenance: created in run `2026-10-24-techniques-world-models`.
