# How Inworld helped an AI game with 20 million players reach profitability

*Source* · `src-inworld-2025-death-by-ai` · status: **n/a**

| field | value |
|---|---|
| kind | Technical report / blog |
| authors | Inworld AI |
| venue | Inworld blog |
| date | 2025-08-01 |
| url | https://inworld.ai/blog/how-inworld-helped-the-ai-game-death-by-ai-with-20-million-players-reach-profitability |
| accessed | 2026-10-24 |

## Notes

Vendor case study of Death by AI (Playroom, six staff): 700,000 daily users three days after launch, 10 million players in month one, 20 million and 3 million play hours by month three; 1.2 billion tokens in month one; moved from GPT-3.5/GPT-4 and ElevenLabs to Inworld; claims of lower cost and latency are unverified.

## Backlinks (computed)

**cited by:** [Realtime speech-to-speech and expressive TTS for characters](../technique/realtime-voice-models.md)

## Citation

Inworld AI (2025-08-01). *How Inworld helped an AI game with 20 million players reach profitability*. Inworld blog https://inworld.ai/blog/how-inworld-helped-the-ai-game-death-by-ai-with-20-million-players-reach-profitability

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Provenance: created in run `2026-10-24-techniques-llm-agents`.